Company
Kaplan Test Prep

Project
Promotional campaign

Contributors
Design:
Melissa Nanquil
Denis Castillo

Youtube Spot:
Ryan Pattison

Copywriter:
Chris Janigian
Izzy Hughes

PROJECT BRIEF

Back to School is one of Kaplan's largest promotional campaigns. This sale affects a majority of the communities and products in the company’s portfolio.

For this past year’s campaign, I had the opportunity to lead the design geared towards our younger audience (21 and under). The work below incorporates Kaplan's new branding that went across product emails, paid media ads, and more. The positive learnings from this campaign have been applied to subsequent product launches.

YOUTUBE SPOT

SOCIAL

LANDING PAGE

Free Events/Study Guide

Lead Gate

Homepage