Marketing Designer

Cleo
Remote, March 2022– Present

Improve the brand’s overall visuals across platforms (email, TikTok, Instagram, LinkedIn and Twitter) by launching digital campaigns and creating internal assets.

  • Work with the creative lead to create internal and external design assets to be used across the company.

  • Led design audit on social media channels resulting in optimized templates, increasing engagement on each platform and overall brand visuals.

  • Improve the design project management system to streamline feedback structure and overall communication between the design team and other cross-functional stakeholders.

Designer

Kaplan Inc.
New York, NY, November 2017– January 2021

Conceptualized, developed, and designed assets for digital ads for paid media, emails, and print collateral.

  • Collaborated with the Creative Director, copywriters, and designers on internal communications and brand marketing campaigns.

  • Co-led website design audits, implemented revisions, and optimized landing page layouts and PDPs based on consumer insights.

  • Updated and optimized email journeys and templates, to increase engagement and conversion rates.

Freelance Designer

Works with independent clients to help develop brand identities and systems for their businesses.

Independent
New York, NY, November 2018– Present

Worn
New York, NY, November 2017– March 2018

Collaborated with the Senior Designer on website and mobile interface layout design tailored to client needs.

Untitled Era
New York, NY, August 2017– November 2017

Worked with the creative director on developing brand assets, website layouts and print collateral projects for client needs. All assets created contribute to the launching of new and developing brands.