hAUNTED rOAST mODE
Company
Cleo
Project
Digital Campaign
Contributors
Design & Animation:
Melissa Nanquil
Copywriter:
Allison O’Conor
PROJECT BRIEF
Roast Mode, one of Cleo’s popular features tells users how much they are spending in a month to provide more insight into how much they burn through their bank account. To get in the Halloween spirit, we decided to give them a haunted Roast Mode experience. This will essentially be the same as Roast Mode … just spookier. What could be scarier than incorporating elements of Halloween and horror movie tropes as well as users’ spending insights?
Email mockups
Social channel background (Instagram)
