PROJECT BRIEF

Kaplan launched a question bank (Qbank) that allows med students to study for their board exams. The company’s product team introduced new features (3D images, test-like interface, updated practice questions) to stand out from its competitors. Being able to lead design allowed me to communicate with stakeholders, provide proof of concepts, and direct other designers to execute the other assets for the campaign.

The following work incorporates Kaplan's new branding that went across product emails, paid media ads, and more. After launching, the learnings from this campaign have been applied to other product launches following.